The Vicious Cycle

The Vicious Cycle, now Vicious, is a fitness studio in Medford, New Jersey that delivers a variety of workouts for their clients. Over the last two years, we’ve worked together on two promotional videos and a marketing campaign of still images.

The goal with these campaigns was to capture the variety of classes they offer, showcase the instructor talent & personality, and make the gym feel like a high-intensity, but welcoming environment.